Watera Festival by Ravolution Asia will be held in Hanoi - Vietnam, at My Dinh National Stadium for the first time this summer. The second chapter - the Guardian, will bring out the WET! WILD! WOW! energy and assurance that you enjoy the biggest and the finest water fights you could ever imagine.

Currently, the Watera logo is not consistent across different versions, and its responsive capability is limited due to the complex structure of the typography. The logo system lacks standardized consistency.

The design trend for both the brand and the global market is moving towards a simple style, using custom-designed typography to convey design content in a bold, clear, and impactful manner. Therefore, it is essential to establish a standardized and consistent brand identity system, from the logo to elements such as typography, colors, illustrations, and standard layouts, for a brand aiming for international reach like Watera Festival.

We have proposed upgrading Watera's brand identity system through the following specific tasks: standardizing the Watera Festival logo system, creating a standardized identity system that includes colors, characteristic typography, standard layouts for brand applications, and applying the new identity system to Key Visuals and communication and printing materials for the Watera Festival 2024 in Hanoi, Vietnam.

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Client: Anternation & Ravolution Asia

Project: Watera Festival

Film & Photography: Freedvm Films, Illusion Studio

Creative Studio: InSpace Creative