Trinity Live

Trinity Live is an integrated brand experience agency that designs and delivers brand movement experiences which spark emotion, influence culture, and create meaningful impact.

Category: Corporate Branding
Scope of work: Logo & Visual Identity
Location: Vietnam
Published 2025

Trinity Live is an integrated brand experience agency that designs and delivers brand movement experiences which spark emotion, influence culture, and create meaningful impact. Over the past seven years, the agency has partnered with global icons and regional leaders, crafting work that resonates locally while living and evolving on the global stage.

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Trinity Live is entering a pivotal phase of transformation. For years, the agency has been recognized for creating events and brand experiences, but today’s brands demand more than memorable moments. They require holistic solutions where strategy, creativity, technology, and experience are seamlessly integrated across both online and offline touchpoints. This rebranding is not just a visual refresh, it is a strategic repositioning to become an integrated brand experience agency, a platform that designs and drives brand movements in a connected and meaningful way.

This shift marks Trinity Live’s evolution from project-based execution to building long-term brand ecosystems, from creating events to crafting brand movements that evoke emotion, shape culture, and generate real impact. Rebranding is a necessary step to redefine who we are, reinforce our capabilities, and step confidently into a new chapter where Trinity Live not only delivers, but co-creates and leads brand value alongside its partners.

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Approach
From “Creating Memorable Moments” to building movements. Trinity Live approaches branding as a continuous flow of emotions, connections and impact where every project is not an endpoint, but the starting ripple of a wider brand movement.

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Brand Idea
"Live the Brand" placing people at the heart of every interaction. A brand is not only seen or remembered, but lived, felt and shared. Each touchpoint becomes part of a broader ecosystem that inspires emotion, shapes culture and drives meaningful change.

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Visual Concept
“Live” is captured through motion, light and emotional presence. Visuals focus on human expression, fluid ripples, and dynamic energy, representing how a small moment expands into a lasting movement. Contrast, shadows and gradients evoke depth, intensity and authenticity.