Techcombank Inspire is the first financial brand dedicated exclusively to the "WhyNot?" generation. These are young Vietnamese individuals belonging to the Millennial and early Gen Z generations, witnessing the development of the world and the power of technology in the era of Industry 4.0. They carry the ambition to break all boundaries and are ready to step out of their comfort zone, being bold and free. Instead of saying "it can't be done", they always ask "why not?" and confidently seize opportunities to pursue their own journeys.

In this project, InSpace once again has the wonderful opportunity to collaborate with Agency Dentsu Redder to execute the scope of work, which includes logo design, building the brand identity system, and the brand applications for Techcombank Inspire.

Visual Identity Concept - Live Life Upbeat

Reflecting the optimism of Vietnam, and expressing the feeling of Techcombank’s accelerating progress, a heartbeat increases with pleasure and with effort. Upbeat is positive and encouraging. And it’s a choice. You can choose to have a buoyant, happy mindset each day.

If you want something, Techcombank can help you get it. It might not be immediate, but the satisfaction of knowing you’re on your way there can often more motivating than actually getting it.

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Agency: Dentsu Redder, Creative Partner: InSpace