In Vietnam, Masterise Homes is one of the top largest real estate corporations, is a member company of Masterise Group, formerly known as Thao Dien - Thao Dien Investment Joint Stock Company. Masterise Homes is marked with real estate projects branded Masteri, Millennium & M-One. Masterise Homes will manage and development of all of Masterise Group's residential real estate brands.

The scope of our work here is to implement a Visual Identity system based on the Brand Identity concept and Original Key Visual concept created by Sedgwick Richardson.

By developed from the shape of the Logo Masterise Homes, we have created a flexible Brand Visual across all Masterise Homes branding - Masterise Group applications. Brand Visual creates a flexible pattern system, expressing the spirit of the brand, conveying dynamism, developing as a skyline with alternating buildings.

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Client: Masterise Homes, Original Concept: Sedgwick Richardson, Identity Design: InSpace